E-commerce packaging is often used for reverse logistics. While in a traditional retail supply chain a product is handled on an average of five times, in e-commerce the number is 20 times or more. Also the appearance of the packaging plays a role. 40% of shoppers say they would more likely purchase from a retailer again if they ordered a package online and it came in a gift-like or premium package.
This category offers a great opportunity for further concept innovation. How can the e-commerce package provide a greater experience, be sustainable and is there a way for it to support the logistics of the industry?
When designing, keep in mind that e-commerce packaging is required to keep the products undamaged. It should be durable and easy to open / fast to dissemble. Is there a way to reduce the materials used by optimising the package to fit the product?