Better with Less – Design Challenge: international competition jury

The international competition jury includes renowned packaging design experts from various fields – related to packaging, design, brand strategy and innovation.

Cyril Drouet

Chairman of the jury, Design & Innovation Director Metsä Board
Leads a team of talented packaging designers that create graphical and structural solutions to maximize the packaging value initiatives for international brands. Has over 15 years of international experience, designing product, packaging, interior as well as branding and marketing. Believes in the responsibility of sustainable packaging design, while providing insight-driven benefits to the end-user. His awareness of ecological implications together with his enthusiasm for imagining new lifestyles and the determination to change the packaging world have led him to rethink how disposable packaging should be manufactured, consumed and recycled.

Terri Goldstein

Founder & Principal The Goldstein Group, NYC
Speaker, writer, brand identity, strategy and design expert. Helps companies to build brand equity and sales. Has worked with some of the world’s most enduring brands. Has over 25 years of expertise in brand identity and design. Is author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment and e-commerce space, and has been featured on NBC and Fox broadcast news as an expert in mind control at retail. Was profiled in Advertising Age (“Packaging Guru Proves What’s On Outside Counts – And Sells”, Dec. 2012), and was named by GDUSA as one of 2013’s People to Watch.

John B. Mahaffie

Futurist, Co-founder & Principal Leading Futurists LLC
Writes, speaks and consults on topics including future consumers, global economic change and the environment. The future of packaging is an ongoing primary expertise and practice area. Co-leads a comprehensive Future of Packaging multi-sponsor program for executives from top consumer and packaging companies. Helps organisations interpret and respond to change they face, and to discover paths forward. Regularly consults and leads workshops for product and packaging innovation groups. Co-founder and past Board Chair of the Association of Professional Futurists.

Peter Désilets

Managing Board & Partner pacoon AG | Strategie + Design
Marketing professional for over 20 years at food manufacturers, consultancy and packaging design. Leading specialist at PACOON for sustainability aspects, responsible for marketing and PR as well as trade fair presentations. Speaker at multiple national and international events about sustainability and packaging design. Has been involved in several product development and product improvement projects for packaging and displays to optimise shape, visualisation, opening & handling aspects.

Marianne R. Klimchuk

Professor & Chair at Communication Design Pathways Department Fashion Institute of Technology
Educator, designer, author and consultant. Leads the Communication Design Associates in Applied Science Degree, the Bachelor of Fine Arts degrees in Advertising Design, Graphic Design, Packaging Design and Visual Presentation and Exhibition Design. Is also former Associate Chair of the Packaging Design Department at The Fashion Institute of Technology and co-author of two books: Really Good Packaging Design (Rockport), Packaging Design: Successful Product Branding from Concept to Shelf (Wiley).

Lars G. Wallentin

Packaging Designer & Founder Packaging Sense
Author, speaker and consultant. Was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik or KitKat. Has been teaching design, communication and packaging around the world. Since he retired, he’s spent his life writing about design and packaging and consulting various consumer good companies. Appreciated speaker on package communication. Also author of four books, latest of them being: Read my pack.

Designer's role in sustainable packaging

Better with Less - Design Challenge