Better with Less – Design Challenge


When does the competition begin?

November 6th, 2017 at 14:30 CET

When does the competition end?

The initial round of the competition closes on March 31st, 2018 by midnight 24:00 CET. After this hour, the Competition Office will no longer accept any digital entries.

How do I register to the competition?

Use the form on this website (http://betterwithless.org) to register your entries. After submitting your entries, you will receive a confirmation e-mail with your personal contest ID number, which you must include if/when you send us your physical mock-ups, should your design get shortlisted.

Can I participate in the Design Challenge as part of a team? 

Participants can enter the competition either individually, in a team, or both. You must appoint one participant of the team as the contact person and make the submission in his/her name. The contact person will be responsible for how the prize is divided, should your work be awarded in the Better with Less – Design Challenge. As the prize of internship for a student is only granted to one individual, the contact person will be the one awarded, should your work win.

How do I submit the physical mock-ups, should my design get shortlisted?

Please use the following address:

Metsä Board
Packaging Services
Room 2402, Harbour Ring Plaza
No. 18, XiZang Middle Road, Shanghai, China 200001
PHONE NUMBER: +86 (0) 21 6103 9053
CONTACT PERSON: Cyril Drouet, Design & Innovation Director, Metsä Board

Alternative mailing address:

Metsä Board
P.O.Box 20, FI-02020 METSÄ
Phone number: +358 (0) 10 4611
Contact person: Arja Vanhanen, Marketing Communications Manager, Metsä Board

All physical mock-ups must include your personal contest ID that you receive by email after submitting your digital entries.

For additional information regarding the transport of entries, please see the Better with Less – Design Challenge rules.

Is there an entry fee for the competition?

No. The competition is free of charge.

How will you judge the entries?

The judges will evaluate the designs based on the following criteria:

  •           Aesthetics
  •           Product protection
  •           Sustainability
  •           Ergonomics / Functionality
  •           User experience / Human interaction
  •           Mass production and commercial feasibility
  •           Degree of innovation

A further description of these criteria can be found in the brief.

What are the prizes for the award winners?

The following prizes will be awarded:

  •           1st prize of 10,000 euro
  •           Student award of 2-month internship at the Metsä Board Packaging Services in Shanghai
  •           Three (3) honorary mentions

Prizes before taxes. Participants are responsible for paying possible taxes according the local law.

Joint entry with Pro Carton’s Young Designers Award

If you participate in the Better with Less – Design Challenge as a student, you have the option to also submit your work to the Pro Carton’s Young Designers Award. By ticking the box in the submission form, your work will be entered into both competitions. 

Pro Carton is the European Association of Carton and Cartonboard Manufacturers, who through their competition wants to encourage innovative design with cartonboard and reduce, or replace the use of plastics.

See Pro Carton’s Young Designers award rules here.

In addition to participating in the Better with Less – Design Challenge, the student participants can choose to have their work submitted also to the Pro Carton’s Young Designers Award. Their work will be evaluated separately in both competitions, and the outcome in either is not dependent on the other.

What must be included in the digital entry?

The submission must contain: A text document (max. 1500 characters) describing the inspiration and benefits of the concept; Up to 6 photos/illustrations on white background.

The following material can be submitted by the participant at his/her discretion (optional):

  •           3D visuals
  •           Creative video (max. 30 MB) presenting the concept.

Can I use graphics on my mock-up?

Please feel free to use graphics on the mock-up, as long as they are royalty-free or designed by you.

For legal reasons, you’re not allowed to feature an existing brand in your design. If you want to include a brand logotype in your design, please design one yourself or use the Better with Less – Design Challenge logo provided here.

Do I have to be a student or professional designer to participate?

No. All creative souls are welcome to participate.